Ford racing mobile integration
Campaign details
Advertiser: Ford Motor CompanyAgency: Team DetroitCategory: Cross Mobile IntegrationRegion: NA
Strategy
The Ford Racing Cross Mobile Integration campaign includes all facets of mobile marketing including app, mobile site, SMS, QR Codes and even a little icing on the cake with a custom autograph from a Ford Racing NASCAR driver ... all to ensure that there is no device left behind.
The Enterprise Mobile team at Team Detroit, the Ford Racing group at Ford Motor Company and the engineering team at iconmobile developed a series of insights to...