Trends Snapshot: Brands and niche social networks
This Trends Snapshot includes:
Trend overview: what it is and why it's important
Brands ahead of the curve: examples from Taco Bell, Deutsche Telekom and Nasty Gal, among others
What it means for brands: expert insight from Jeremiah Owyang, an advisor to Altimeter Group, and Andrew Dowling of Tapestry
What can we expect: where this trend might lead
Next steps: how to get involved
Further reading: where to find more on this subject
Trend overview
Major social networks like Facebook and Twitter have entered the marketing mainstream....