Humanising big data: Applying a qualitative analysis lens to big data
Vartika Malviya Hali, Anupama Wagh-Koppar and Sandeep Arora
Introduction
This paper takes up the challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Research. It focuses on areas and gaps that Qualitative can address in conventional Big Data analysis. A change in the research approach by bringing in Qualitative human intervention in Big Data Analysis can result in richer, more insightful and actionable outputs in real time.
Big data is hot
The global Big Data market (services and analytics) opportunity is...