Mobile Marketing and Political Activities

Catherine W. Cook

Today, the most personal and direct of all media channels is the mobile phone.

Mobile Marketing and Political Activities

Catherine W. Cook

Abstract:

Today, the most personal and direct of all media channels is the mobile phone. This devise enables the world to remain connected 24/7. Mobile marketing is becoming increasingly popular as a way for governments and political parties to reach their supporters. Among the strong features of mobile marketing activities are the fresh, innovative and rapid ways to reach supporters at any time and at any place. Examples include the past presidential campaigns of Barack Obama in the United States and Mir-Hossein Mousavi Khameneh in Iran, both with unprecedented mobilization of supporters....

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