Exploring Loyalty in Mobile Information Services: The Role of Sound Amusements

Fumiyo N. Kondo, Jiro Hirata and Md. Shahriar Akter

The aim of this research is to explore consumer loyalty in mobile amusement information services, using a behavior-satisfaction-loyalty framework.

Exploring Loyalty in Mobile Information Services: The Role of Sound Amusements

Fumiyo N. Kondo, Jiro Hirata and Md. Shahriar Akter

Abstract:

The aim of this research is to explore consumer loyalty in mobile amusement information services, using a behavior-satisfaction-loyalty framework. Among many different frameworks of satisfaction-loyalty, we investigated the impact of 'use behavior'-on 'satisfaction' and that of 'satisfaction' on 'loyalty,' which results in a strong support of the existing model. It confirms that, on both paths, there are significant associations between a latent variable and a measurement variable of stronger amusement element than that of weaker...

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