DCC Energy: The Red Card

This case study describes how DCC Energi, a domestic heating oil provider in Denmark, sought to create a campaign which would have long-term response potential.

DCC Energi: The Red Card

Mediabroker / Cool Gray

Entry Information

Country where program ran: Denmark (R2 Danish Direct Makrting Award nominated)Program start date: 10/01/12Program end date: 11/25/12Advertiser/Client Name: DCC EnergiProduct/Service Description: Heating oil sold to private households in Denmark. The oil tank is generally filled 1-2 times a year, typically during the winter.Category: Communications/Utilities (CU)

Strategy

Business problem

DCC Energy: DCC Energy is the distributor of Shell heating oil in the Danish market. Irish DCC Energy Ltd bought the license to distribute Shell Heating Oil in June 2009....

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