MAPFRE Insurance: Making insurance simple with less cost and increased relationship
Direct One Brazil
Entry Information
Country where program ran: BrazilProgram start date: 10/01/11Program end date: 02/28/13Advertiser/Client Name: MAPFRE InsuranceProduct/Service Description: InsuranceCategory: Insurance (IS)
Strategy
Business problem
Brazil ranks the 18th. position in the international insurance market with an average per capita expense of U$300 a year, an extremely low sum compared to the U$2.5 thousand spent in the developed countries. Among the reasons that justify that difference, the most remarkable are the consumers average income, the lack of...