MAPFRE Insurance: Making insurance simple with less cost and increased relationship

This case study describes how MAPFRE Insurance used personalisation - through use of data and changing the insurance broker-consumer relationship - to increase sales in Brazil.

MAPFRE Insurance: Making insurance simple with less cost and increased relationship

Direct One Brazil

Entry Information

Country where program ran: BrazilProgram start date: 10/01/11Program end date: 02/28/13Advertiser/Client Name: MAPFRE InsuranceProduct/Service Description: InsuranceCategory: Insurance (IS)

Strategy

Business problem

Brazil ranks the 18th. position in the international insurance market with an average per capita expense of U$300 a year, an extremely low sum compared to the U$2.5 thousand spent in the developed countries. Among the reasons that justify that difference, the most remarkable are the consumers average income, the lack of...

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