Regent University graduate student recruitment

This case study describes a campaign by Regent University, a Christian online university in the US, that targeted graduates in an increasingly competitive environment.

Regent University graduate student recruitment

Tocquigny

Entry Information

Country where program ran: United StatesProgram start date: 07/01/12Program end date: 06/30/13Advertiser/Client Name: Regent UniversityProduct/Service Description: Ranked one of the nation's top online universities, Regent University serves as a center of Christian thought and action to provide excellent education through a Biblical perspective and global context, equipping Christian leaders to change the world.Category: Education (ED)

Strategy

Business problem

After five years of successful recruitment and growth within Regent's College of Arts & Sciences, Tocquigny and Regent University sought to expand...

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