ABN AMRO: Queen's Day cash box

This case study describes how ABN AMRO, the bank, promoted its youth account in the Netherlands by focusing on a single day.

ABN AMRO: Queen's Day cash box

Van Wanten Etcetera

Entry Information

Country where program ran: NetherlandsProgram start date: 04/16/12Program end date: 05/31/12Advertiser/Client Name: ABN AMROProduct/Service Description: The ABN AMRO Youth Account. The only account in the Netherlands that allows parents to adjust the account's entitlements and limits online to suit their child's level of development. ABN AMRO will deposit an extra €20.00 in every new Youth Account opened.Category: Financial Products and Services (FPS)

Strategy

Business problem

The National Institute for Family Finance Information advises parents to teach children how...

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