Dove Style+Care: Reflections
OgilvyOne Worldwide Toronto
Entry Information
Country where program ran: CanadaProgram start date: 11/05/12Program end date: 01/14/13Advertiser/Client Name: Unilever CanadaProduct/Service Description: Dove Style+Care is a hair styling line that helps avoid touch ups by caring and nourishing hair to provide long lasting style.Category: Consumer Products (CP)
Strategy
Business problem
Our challenge was to drive awareness and trial for Dove Style+Care. The TV spot had been off the air for a couple months, but the education and product promise hadn't broken through to the target in Canada. As...