Ethias: Neighbourhood fixers

This case study describes how Ethias, an insurance company, changed the location of its offices in order to increase consumer visits and awareness of the brand in three regions of Belgium.

Ethias: Neighbourhood fixers

BBDO

Entry Information

Country where program ran: BelgiumProgram start date: 05/01/11Program end date: 12/31/12Advertiser/Client Name: EthiasProduct/Service Description: Ethias is a national insurance company. They are a direct insurer, so they have very few offices.Category: Insurance (IS)

Strategy

Business problem

Although Ethias is present since years in the Westhoek, their penetration level is low. People in this region are very loyal to their broker, bank, etc. On top of that, there's the strong presence of KBC in the region, a competitor insurer/bank. To increase the visibility and...

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