Ethias: Neighbourhood fixers
BBDO
Entry Information
Country where program ran: BelgiumProgram start date: 05/01/11Program end date: 12/31/12Advertiser/Client Name: EthiasProduct/Service Description: Ethias is a national insurance company. They are a direct insurer, so they have very few offices.Category: Insurance (IS)
Strategy
Business problem
Although Ethias is present since years in the Westhoek, their penetration level is low. People in this region are very loyal to their broker, bank, etc. On top of that, there's the strong presence of KBC in the region, a competitor insurer/bank. To increase the visibility and...