The North Face: Go Wild
Ogilvy
Entry Information
Country where program ran: ChinaProgram start date: 03/15/12Program end date: 05/31/12Advertiser/Client Name: The North FaceProduct/Service Description: Professional outdoor sports apparel and gearCategory: Consumer Products (CP)
Strategy
Business problem
GLOBAL LEADER FIGHTING AS THE LOCAL UNDERDOG
Around the world, The North Face is the leading brand of outdoor adventurism. It is widely accepted as the main pioneer of the outdoor category and it generally enjoys the number one position in every market it competes in. (Source: VF Asia) Except China. Unlike the...