Nexans: The Coconut

This case study describes a business to business campaign by Nexans, a power cable manufacturer, which introduced a new product in Sweden.

Nexans: The Coconut

Mecka

Entry Information

Country where program ran: SwedenProgram start date: 10/15/12Program end date: 11/05/12Advertiser/Client Name: NexansProduct/Service Description: One kilowatt power cables. Or simplified: very large power cables.Category: Product Manufacturing and Distribution (PMD)

Strategy

Business problem

For the last 30 years, 1kV power cables has been hard to open up. Not only causing injuries and cursing, but also longer installation times and increased costs. Nexans new cables will revolutionize the whole industry. But nobody knows about it. The challenge was to get the key people on the...

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