Swedish Institute: Curators of Sweden
Volontaire
Entry Information
Country where program ran: WorldwideProgram start date: 12/10/11Program end date: 01/01/15Advertiser/Client Name: Swedish institute/VisitSwedenProduct/Service Description: As the first country in the world, Sweden let go of an official communication channel and handed it over to its citizens. Every week, someone new is @sweden, sole ruler of the world's most democratic Twitter account.Category: Travel & Hospitality/Transportation (THT)
Strategy
Business problem
Being a small country with limited financial resources, we have to act smarter by creating relevant, newsworthy ideas that spread themselves globally...