American Cancer Society: Making strides against breast cancer
Russ Reid
Entry Information
Country where program ran: USAProgram start date: 08/01/12Program end date: 11/30/12Advertiser/Client Name: American Cancer SocietyProduct/Service Description: Defeating breast cancer is essential to the American Cancer Society's mission. So they sought to generate greater awareness, participation and revenue through their Making Strides Against Breast Cancer event. By testing market awareness and direct-response fundraising at the local level, we determined the most effective way to fight back.Category: Not-For-Profit (NFP)
Strategy
Business problem
Breast cancer strikes us all too close...