American Cancer Society: Making Strides Against Breast Cancer

This case study describes how the American Cancer Society, a not-for-profit organisation, used an existing event format to increase donations for its work on breast cancer.

American Cancer Society: Making strides against breast cancer

Russ Reid

Entry Information

Country where program ran: USAProgram start date: 08/01/12Program end date: 11/30/12Advertiser/Client Name: American Cancer SocietyProduct/Service Description: Defeating breast cancer is essential to the American Cancer Society's mission. So they sought to generate greater awareness, participation and revenue through their Making Strides Against Breast Cancer event. By testing market awareness and direct-response fundraising at the local level, we determined the most effective way to fight back.Category: Not-For-Profit (NFP)

Strategy

Business problem

Breast cancer strikes us all too close...

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