Google Chrome: Ramakien

This case study describes a campaign for Google, the internet technology company, to launch its Chrome internet browser in Thailand, using the technology to tell a traditional story.

Google Chrome: Ramakien

Ogilvy & Mather Singapore

Entry Information

Country where program ran: ThailandProgram start date: 11/12/12Program end date: 06/10/13Advertiser/Client Name: GoogleProduct/Service Description: To promote the Google Chrome browser in thailand and demonstrate that Chrome is way better than your traditional browser.Category: Information Technologies (IT)

Strategy

Business problem

To launch the Chrome browser in Thailand, and demonstrate that Chrome is way better than your traditional browser. Google didn't want to tell people, they wanted to SHOW people that Chrome is not your traditional browser, it's better. They wanted to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands