Pond's: Face My Love

The case study describes how Ponds, the facial wash brand, targeted teenage girls in the Philippines through a series of creative online educational videos.

Pond's: Face My Love

OgilvyOne Worldwide Manila

Entry Information

Country where program ran: PhilippinesProgram start date: 06/01/12Program end date: 08/31/12Advertiser/Client Name: Cesca SilvestreProduct/Service Description: Pond's revamped its facial wash range for teenage skin by launching the Pond's Clear Balance range. These variants were infused with the power of clay to solve 4 of the oily skin problems that teenagers face – acne, clogged pores, excess oil, and blackheads.Category: Consumer Products (CP)

Strategy

Business problem

The facial wash category was not growing. Instead of having teenage girls switch to facial...

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