Pond's: Face My Love
OgilvyOne Worldwide Manila
Entry Information
Country where program ran: PhilippinesProgram start date: 06/01/12Program end date: 08/31/12Advertiser/Client Name: Cesca SilvestreProduct/Service Description: Pond's revamped its facial wash range for teenage skin by launching the Pond's Clear Balance range. These variants were infused with the power of clay to solve 4 of the oily skin problems that teenagers face – acne, clogged pores, excess oil, and blackheads.Category: Consumer Products (CP)
Strategy
Business problem
The facial wash category was not growing. Instead of having teenage girls switch to facial...