Birla Sun Life Mutual Fund: Laxmi Papad
M&C Saatchi
Entry Information
Country where program ran: IndiaProgram start date: 01/02/13Program end date: 03/02/13Advertiser/Client Name: Birla Sun Life Mutual FundProduct/Service Description: Mutual Funds that invest in debt or equity markets indirectlyCategory: Financial Products and Services (FPS)
Strategy
Business problem
Tier-2 towns are a huge untapped market for investments. A majority of the audience in this segment believes only in nationalised savings banks, even though the rate of interest is low and one's savings don't multiply. Birla Sun Life Mutual Fund's Recurring...