ASPCA: Cracking the donor code

This case study describes a campaign by the American Society for the Prevention of Cruelty to Animals (ASPCA), the not-for-profit organisation, which used an online campaign to target new groups of donors and increase ROI.

ASPCA: Cracking the donor code

True North

Entry Information

Country where program ran: USAProgram start date: 01/01/12Program end date: 12/31/12Advertiser/Client Name: The American Society for the Prevention of Cruelty to AnimalsProduct/Service Description: Founded in 1866, the ASPCA was the first humane organization in the Western Hemisphere with the mission "to provide effective means for the prevention of cruelty to animals throughout the United States." The ASPCA works nationally to rescue animals from abuse, pass humane laws and share resources with local shelters.Category: Not-For-Profit (NFP)

Strategy

Business problem

The ASPCA...

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