A Comparative Study of the Telecommunication Industries of India and South Korea and the Mobile Handset Market War of South Korea

Nokia brand cell phones are rare in South Korea, just as they are in India. Although Nokia has decided to close its operations in South Korea, the costlier and sophisticated latest version of Apple’s iPhone 4 seems to be favoured by many South Korean consumers.

A Comparative Study of the Telecommunication Industries of India and South Korea and the Mobile Handset Market War of South Korea

Jayrajsinh Jadeja and Kedar Shukla

Abstract:

Nokia brand cell phones are rare in South Korea, just as they are in India. Although Nokia has decided to close its operations in South Korea, the costlier and sophisticated latest version of Apple's iPhone 4 seems to be favoured by many South Korean consumers. Apple, however, is still a luxurious upper class device in India. What happened to Nokia in South Korea and how did Apple get so popular and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands