A Comparative Study of the Telecommunication Industries of India and South Korea and the Mobile Handset Market War of South Korea
Jayrajsinh Jadeja and Kedar Shukla
Abstract:
Nokia brand cell phones are rare in South Korea, just as they are in India. Although Nokia has decided to close its operations in South Korea, the costlier and sophisticated latest version of Apple's iPhone 4 seems to be favoured by many South Korean consumers. Apple, however, is still a luxurious upper class device in India. What happened to Nokia in South Korea and how did Apple get so popular and...