The Changing Landscape of the Canadian Mobile Audience
Darrick Li and Bryan Segal
Abstract:
The mobile device has changed, and will continue to change the way Canadians consume media through 2012. With smartphone penetration on the cusp of reaching 50%, technology driving advancements for the device, and operators offering more and more device upgrades and affordable packages, marketers can expect that they will reap the benefits and return from their mobile investments. Today, it becomes more important than ever to understand how the current trends are shaping the mobile environment, while at the same time keep an eye...