Mobile cocooning: How growing reliance on smart devices is influencing consumer behaviour

This paper summarises how growing reliance on smart mobile devices is changing consumer behaviour and the opportunities and challenges this presents to marketers.
Global trends in mobile device ownership, app development and mobile usage are also described. Supply changes include the development of more advanced and responsive smart devices, and the roll out of better mobile internet access. Consumers are adopting faster lifestyles, are more reliant on user reviews in purchasing decisions, and are increasing their online shopping....

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