How financial services brands use content marketing in India
Bindu Nair
Given the amount of specialised information that companies in the banking, financial services and insurance (BFSI) categories have to dispense to consumers, it should come as no surprise that content creation and management is a task that not only requires a lot of attention, but also poses a significant number of challenges.
Warc recently spoke to a select group of Indian marketers in this space to discuss their current approach to content marketing and what they think the future may bring.
Brands as publishers
Karthi Marshan, head of marketing...