The last word from the East: Taking a bite out of the Apple and the great game of the East

This article argues that brands should take inspiration from innovative Chinese brands when looking for growth.

The last word from the East: Taking a bite out of the Apple and the great game of the East

Barney LoehnisOgilvy & Mather

Autumn is a time for reflection and preparation. It is only by looking backwards that you properly understand how far you have travelled, but it is only by looking forward that you can prepare for the future. This process is both terrifying and fortifying.

Thomas Friedman said that since he wrote The World Is Flat– his seminal book on the 10 forces of globalisation – that the impact of the 'steroids', the group...

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