Adstats: Online advertising

This Adstats article looks at online advertising, including online ad formats in the U.S., and compares spend between European countries in 2011 and 2012.

Online advertising

In 2012, online adspend grew by 11.5% across Europe. The most popular online ad format was search, taking 48.8% of all expenditure, followed by display on 32.4%. Online video as a share of online display took its highest proportion in Slovenia, with 31.6%, the next highest percentage for online video was in Italy, at 20%. Norway had the highest per capita online adspend, at €117.4. Next was Denmark, on €93.8, and the UK, on €93.4. The European average was €30.1. The UK had the highest total online spending in Europe, at €6,642 million in 2012, an increase of...

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