Speed Read – The Hidden Agenda
Guy SmithProlog
This Speed Read was originally published in Admap – October 2013 issue.
The Hidden Agenda shows marketers how empathy – through gaining a proper understanding of the wants, needs and values of the target audience – can uncover that audience's hidden behaviour and lead to strategies that resonate with them.
The Hidden Agenda: A Proven Way To Win Business And Create A Followingby Kevin Allen draws on Allen's years of pitching to identify a pattern whereby pitches aimed directly at decision-makers' needs are the successful ones....