The future of shopper marketing: The psychology of shopping
Christopher GraySaatchi & Saatchi X
Appealing to both the functional and emotional needs of shoppers in all purchase environments is essential if shopper marketers are to create communications that will cut through.
Wiggle your toes. Go ahead, try it. While you're wiggling, notice the physical sensations affecting your toes at this moment. Are they warm or cold? Can you feel the ground beneath them or the inside of your shoes?
Chances are that 20 seconds ago, you weren't thinking about your toes at all, and you weren't noticing the very...