The truth about Japanese shoppers
McCann Erickson Japan
Contents
- The switching myth
- Smartphones are making the savvy even more cautious
- Mobile = mobile = fast and frequent
- Social while private = receivers not sharers
- Maximizing = sharing with those closest
Introduction
What is really happening with Japanese people as they deal with ongoing economic stagnation, their intense mobile lives, governments grappling with trying to implement change and a retail environment that seems to be constantly evolving with more offers and options?
Over the last two years, McCann Truth Central has undertaken a number of global studies to understand the way...