Small Numbers, Big Insights: A year in the lives of families living with austerity

This paper argues that small scale face-to-face qualitative interviews are still a valuable research method, despite advances in technology and data collection, using the example of a longitudinal research project in the UK.

Small Numbers, Big Insights: A year in the lives of families living with austerity

Suzanne Hall, Isabella Pereira and Chris PerryIpsos MORI

Introduction: From eleven families to a world of insight

The UK's Coalition Government has, like many European countries, implemented a series of cuts to the financial support and services it provides to bring down the deficit arising from the 2008 global financial crisis. This has seen an end to certain universal entitlements like Child Benefit, a tightening in the eligibility criteria for means tested benefits, a reduction in the amount of benefits paid...

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