A New MR Mix for the New Age Information Ecosystem: Proposing big change in content mix, not process

Radhecka Roy and Sunita Venkataraman

This paper argues that the interventionist solicitation of information is no longer necessary as consumers constantly express their opinions on many different platforms, and shares approaches from Intel, the technology company, to Big Data in different industries.

A New MR Mix for the New Age Information Ecosystem: Proposing big change in content mix, not process

Radhecka RoyTNSSunita VenkataramanIntel Corporation

Introduction

The Information Ecosystem around us has changed beyond recognition over the past few years. Even the most remote consumer today leaves a digital trail that reveals their behaviour and preferences. Opinions are freely and volitionally dispensed and technology exists today that allows us to view a consumer more holistically by integrating information from diverse sources. Big Data is an exciting new area that allows us to understand and predict consumer behaviour using this very...

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