Twitter goes on the offensive
For many users Twitter is the place where real-time conversation happens. This engaged audience and stream of real-time data has attracted advertisers and has started to turn into much needed advertising revenue.
The additional functionality and expertise Twitter gains as result of this acquisition will add to its second screen credentials and give advertisers more tools to better target their consumers across whatever screen they are engaging. No doubt we will see much more development in this TV, social, and mobile intersection.
Background
In a quest to scale...