Should the third reminder be sent? The role of survey response timing on web survey results
Kumar Rao
The Nielsen Company
Julia Pennington
University of Tampa
Introduction
Non-participation in surveys is a major concern of survey researchers worldwide (Billiet et al. 2007). Ideally, researchers would like all survey invitees to respond, thereby achieving a 100% response rate. This goal, however, for all practical purposes, is impossible to achieve. Survey researchers expend considerable effort and resources to survey reluctant or hard-to-reach respondents so that non-response bias is minimised and the collected data are representative of the underlying population of interest....