Viewpoint: Social media: opportunities and risks for regional market research

This Viewpoint looks at the benefits and problems of implementing social media to collect data for market research.

Viewpoint: Social media - opportunities and risks for regional market research

Thomas Aichner and Urban Perkmann

Institute for Economic Research

Regional research institutions

We are a public research institution based in the most northern Italian region of South Tyrol. As part of our activities we carry out surveys and publish studies on regional microeconomic, macroeconomic and economic-political topics. Like most other regional research institutions, we need to collect primary data from surveys and data analysis, as only a limited amount of regional data is available from official statistical sources. Our stakeholders include regional companies, business associations, media and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands