Viewpoint: Social media - opportunities and risks for regional market research
Thomas Aichner and Urban Perkmann
Institute for Economic Research
Regional research institutions
We are a public research institution based in the most northern Italian region of South Tyrol. As part of our activities we carry out surveys and publish studies on regional microeconomic, macroeconomic and economic-political topics. Like most other regional research institutions, we need to collect primary data from surveys and data analysis, as only a limited amount of regional data is available from official statistical sources. Our stakeholders include regional companies, business associations, media and...