Even tougher at the top

This article highlights the challenges facing CEOs and what strong leadership requires of them. Leaders need to give a clear sense of direction, bring the customer into the boardroom and build a strong team.

Even tougher at the top

Chris MerringtonSpring 80:20

CEOs need to be honest, open, visionary, courageous - and sometimes ruthless.

The article Tough at the Top in Market Leader (June 2013 issue) didn't go far enough in highlighting the challenges facing today's CEO. Let's look at the eight areas from the original article.

  1. Give a clear sense of direction
  2. Working with different company directors, I can see clearly the importance of a clear sense of direction. The culture of the senior team is vital. Leadership writer Simon Sinek summed it up: "When people believe in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands