How Silicon Valley uses insight to innovate, and five ways you can copy it

This article examines how technology companies in Silicon Valley innovate by not starting all over again, but instead by 'pivoting' existing work into something better.

How Silicon Valley uses insight to innovate, and five ways you can copy it

Brian MillarSense Worldwide

Techniques picked up from the innovation capital of the world are worth copying. Brian Millar takes a close look at Silicon Valley's response to today's need for fast, flexible innovation. The answer, he concludes, is don't start all over again. Instead, take what you have and 'pivot' into something better.

Innovation. You've either got it or you haven't. Right now, Procter & Gamble hasn't. Its recent mediocre results have been blamed on a drought of new blockbusters. It's not alone. Microsoft has...

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