ONLY: The Liberation

This case study explains how ONLY, the fashion brand, launched an online interactive film to promote the brand in Europe.

ONLY: The Liberation

Client: BestsellerBrand: ONLYAgency: UncleGreyCategory: Small Budget / Consumer GoodsCountry: Denmark

ONLY was established in 1995 and started out as a denim fashion brand. Initially it was a great success focusing exclusively on denim products, t-shirts, and tops. At the start of the global financial crises the brand started to feel additional pressure from competing brands while at the same time experiencing difficulties in getting consumers interested in their offerings.

By 2011 the ONLY brand values and the overall direction of the brand had become unclear. Sales were declining...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands