NRMA Insurance: Car Creation

This case study describes how NRMA Insurance's innovative campaign in Australia highlighted the brand's car insurance product.

NRMA Insurance: Car Creation

Agency: Whybin\TBWA\Sydney

Advertiser: NRMA Insurance

Authors: Hristos Varouhas and Bridget Cleary

Total Campaign Expenditure:$2 – 5 million

Executive Summary

You trawl through your competitors' product disclosure statements and discover that many don't insure drivers for parts that are covered as standard in NRMA Insurance's policy. From this you devise an incredibly risky idea to build a working car out of all the parts that other insurers don't cover.

The client, Australia's most risk-averse publicly listed insurer (risk management is the business they are in) asks you "is this possible?". You say "absolutely",...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands