NRMA Insurance: Car Creation
Agency: Whybin\TBWA\Sydney
Advertiser: NRMA Insurance
Authors: Hristos Varouhas and Bridget Cleary
Total Campaign Expenditure:$2 – 5 million
Executive Summary
You trawl through your competitors' product disclosure statements and discover that many don't insure drivers for parts that are covered as standard in NRMA Insurance's policy. From this you devise an incredibly risky idea to build a working car out of all the parts that other insurers don't cover.
The client, Australia's most risk-averse publicly listed insurer (risk management is the business they are in) asks you "is this possible?". You say "absolutely",...