Brands become content producers: Insights from Telstra, Samsung and AFL Media on content marketing

Andrea Sophocleous

This event report looks at how three leading brands are implementing content marketing strategies in Australia.

Brands become content producers: Insights from Telstra, Samsung and AFL Media on content marketing

Andrea Sophocleous

When the world's largest soft drinks company is trying to attract teens with a branded radio station, it sends a clear signal that the trend of marketers becoming content producers can no longer be underestimated. Coca-Cola.FM, which broadcasts in Mexico and Brazil, was just one example of the new wave of branded content initiatives presented at the ADMA Global Forum in Sydney in August 2013.

During the two-day conference, a number of speakers addressed the need for brands to behave like media companies. Joshua Goff,...

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