Marketing strategies mature in Asia Pacific: insights from APPIES 2013

Low Lai Chow

This event report looks at how marketing strategies and capabilities are developing in Asia Pacific. It draws on the insights provided by leading executives from SingTel, Procter & Gamble and Unilever while speaking at APPIES 2013.

Marketing strategies mature in Asia Pacific: insights from APPIES 2013

Low Lai Chow

No major brand can afford to ignore the possibilities offered by the fast-growing economies of Asia Pacific, and the resultant maturation of marketing strategies and capabilities across the region were reflected by various speakers at the APPIES 2013, a two-day festival held in Singapore in August 2013.

In the first instance, digital marketing spend is set to head skywards. That was the prediction of Johan Buse, vice president of consumer marketing at telecoms group SingTel. "I can tell you that over the next two to three years,...

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