Point of view: Fight perfectionism

This article discusses the differences between 'fixed' and 'growth' mindsets in marketing, arguing that social media demands perfectionism is replaced by a more personal and engaging approach.

Point of view: Fight perfectionism

Molly Flatt1000heads

Do you hesitate to release anything into the public realm until it is exactly right? Do you dread negative feedback online? Do you believe that if you can't do something properly, it's better not to do it at all?

If that attitude sounds familiar, you may well be suffering from what Stanford University psychologist Carol Dweck calls a 'fixed mindset'. First published in the US in 2006, Dweck's book Mindset How You Can Fulfil Your Potentialhas been garnering some serious attention this side of the Pond following last year's UK...

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