TV's influence on word of mouth
Neil MortensenThinkbox
Thinkbox research that investigated the relationship between paid, owned and earned media shows that brand conversations don't just happen, they are most usually the result of TV advertising.
It is good to talk, as Bob Hoskins used to remind us in the British Telecom ads back in the day, and we have probably never talked more than we do today. As technology has expanded, so have our means to talk; the volume, in every sense, has increased. Our pillow talk, bar chat, and water cooler conversations have been supplemented by the...