Stayfree: Women for Women
Dhiren Amin and Kanishka Upadhaya
Campaign details
Brand owner: Johnson & JohnsonAgency: McCann WorldgroupBrand: StayfreeCountry: IndiaChannels used: Email marketing, Events and experiential, Internet - display, Magazines - consumer, Mobile and apps, Newspapers, Online video, Radio, Social media, TelevisionMedia budget: Over 20 million
Executive summary
While India may be seen as an emerging superpower, this is not reflected in the condition of Indian woman. In certain parts of this country, millions of women are deprived of basic hygiene facilities. For them, hygiene is a privilege.
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