Giving Johnnie Walker an ongoing cultural voice in China
Charles Wigley, Finnian O'Neill and Jonathan Koh
Campaign details
Brand owner: Johnnie WalkerAgency: BBH CHINABrand: Johnnie WalkerCountry: ChinaChannels used: Internet – display, Online video, Social mediaMedia budget: Up to 500k
Executive summary
The origin of this campaign was a desire by the client/agency team in 2012 to experiment with more ongoing communications beyond the regular major set-piece campaigns for Johnnie Walker in China.
To do this we looked ahead to key dates when we felt that Johnnie Walker's...