L&T Insurance – my:health: Will you give it in writing?
Deepali Naair, Somesh Surana and Siddhartha Singh
Campaign details
Brand owner: L&T InsuranceAgency: Salt Brand SolutionsBrand: L&T Insurance – my:healthCountry: IndiaChannels used: Email marketing, Internet – display, Internet – general, Internet – microsites, widgets, Online video, Social media, Sponsorship – event or property, TelevisionMedia budget: 500k – 1 million
Executive summary
This case outlines how a fledgling general insurance company put itself on the map in a highly cluttered health insurance market by applying a simple insight. Larsen &...