Star Plus: Satyamev Jayate
Navin Talreja and Khushnuma Daruwala
Campaign details
Brand owner: Star IndiaAgency: Ogilvy & Mather, Jonathan Dothan (independent consultant)Brand: Star PlusCountry: IndiaChannels used: Direct marketing, Internet – display, Internet – general, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Print – general, unspecified, Radio, Social media, Television, Television – direct responseMedia budget: 5 – 10 million
Executive summary
How do you make people watch serious content that they don't want to watch (the average TVR of social programmes in India is 0.4) on a day and...