Yatra.com: India's got a new travel agent

This case study describes how Yatra.com, an online travel portal in India, increased unique site visits and sales by using celebrity endorsement through ownership.

Yatra.com: India's got a new travel agent

Bhakti Malik

Campaign details

Brand owner:Yatra.comAgency: McCann Worldgroup IndiaBrand:Yatra.comCountry: IndiaChannels used: Email marketing, Internet – display, Internet – general, Magazines – consumer, Newspapers, Online video, Print – general, unspecified, Public relations, Social media, TelevisionMedia budget: 1 – 3 million

Executive summary

The following is a story of how a travel portal in India, Yatra.com, outshone in a hypercompetitive and commoditized online travel category. A number 2 player made its 'Best Deals'promise more credible in a category where this...

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