Cadbury Bournvita: Tayyari Jeet Ki (Getting Ready to Win)
Khushnuma Daruwala and Kawal Shoor
Campaign details
Brand owner: MondelezAgency: Ogilvy & Mather Mumbai, IndiaBrand: Cadbury BournvitaCountry: IndiaChannels used: Cinema, Online video, Outdoor, out-of-home, Print – general, unspecified, Radio, TelevisionMedia budget: 5 – 10 million
Executive summary
This is the story of Bournvita, a 60-year-old milk additive brand for children, which salvaged its leadership through a new, empowering parenting style. But before that, despite following the category codes – functional claims, superlative health benefits, victorious children – Bournvita was floundering....